How to Write Amazing Internet Content (and Grow Your Audience)
Introduction
You’ve heard it before: the internet is a content-driven medium. What you may not know, though, is that writing great content for your website or blog can help you attract more customers and increase engagement. It’s true that many of us are online to check our email or look for something to buy — but we’re also looking for information about things we care about and topics that interest us. And if you’ve got what they want, then they’ll stick around; otherwise, they’ll move on to another place that does have what they need.
Write with a purpose
- Write for your audience. It’s important to know who you’re writing for and why they’ll care about the content you’re creating. What problem do they have? How can this article solve it? What information will help them make an informed decision or take action on something they care about?
- Write with a purpose in mind, whether it’s entertainment or informing readers about some aspect of their lives (or both). If someone were looking for information on how to write incredible internet content, what would they expect from such an article? Providing valuable tips and insight into how others have achieved results, in order not only increase traffic, but also convert those visitors into loyal readers. They will come back again and again because they trust what we say has value for them!
Use the right keywords
Keywords are the words that people use to search for products and services online. If you want to be found by those who are in your target audience, you need to use keywords that they would type into a search engine when looking for what you have to offer.
The number of keywords used in an article will depend on the length of your content as well as its purpose: longer articles should have more keywords than shorter ones. You can also use different types of content (like blog posts or white papers) for different purposes — a blog post might focus on one topic, while a white paper covers multiple subjects within its pages.
When deciding how many keywords should appear in each piece of content, consider how much time people spend reading online articles (the average attention span has dropped below 8 seconds!). It’s best if readers don’t feel like they’re reading through walls of text with little value or actionable takeaways at the end. Instead, try breaking up long paragraphs with short sentences, so readers can digest information more easily before moving onto another section where there might be more detail about something important.
Keep it short and simple
- Keep sentences short.
- Use bullet points and subheadings to break up your content into easily digestible chunks of information that readers can easily scan through.
- Use short paragraphs, which are easier for readers to digest and remember than long ones (the average length of a paragraph is about five sentences). Also, make sure that each paragraph has its own topic sentence — a sentence that restates or summarizes the main idea of your paragraph in order to keep readers on track while they read through it. This helps them understand what you’re saying before they move onto another section of text!
- When possible, use shorter words like “informal” instead of “casual” or “likewise” instead of “similarly.” These choices will help keep things simple, so everyone can follow along with ease!
Optimize images for SEO
If you’re using images on your website, make sure they’re optimized for search engines. There are a few ways to do this:
- Use alt tags (alternative text) for each image that describes what’s in the picture. This helps Google and other search engines understand what’s going on in the image, so they can display more relevant results when someone searches for it.
- Use keywords in file names and descriptions of images. For example, if an image is about how to lose weight fast, then use “lose weight fast” as part of its filename or description so that it shows up higher in Google searches related to losing weight fast!
To optimize images for SEO (search engine optimization), make sure that each image has an alt tag which describes what’s in it. Image filenames should include relevant keywords too — try using a filename like “ajax-chat-widget-example” instead of just “ajax chat widget example”.
Add internal links to increase engagement and conversions.
Internal links are the bread and butter of SEO. They help you rank higher in search engines, they boost engagement and conversions, and they make it easier for visitors to navigate your site.
In fact, internal links are so powerful that we’ve seen them increase traffic by more than 20%!
Writing great content is the key to attracting an audience
Writing with a purpose and using the right keywords will help you get found by search engines, but it’s not enough. You also need to keep things short and simple. People don’t have time or patience for long-winded blog posts anymore!
Conclusion
So there you have it, our top tips for writing great content and growing your audience. If you follow these rules, we’re confident that your blog posts will be better than ever before.
Do you struggle to create captivating internet content that drives business growth? Our team of seasoned digital marketing experts is here to help! Whether you need compelling blog posts, engaging social media updates, or persuasive website copy, we’ll help you achieve your goals and grow your audience. Don’t wait — contact us today at bit.ly/WriteAmazing to learn more!
