Instagram Trends in 2024: How I Will Stay on Top of the Curve
Learn 15 Instagram Marketing Trends That Will Help You Grow Your Account
Instagram is always changing, and you need to keep up with the latest trends if you want to grow your account. In this post, I’ll share 15 Instagram marketing trends that we think will be big in 2024. Let’s get started!
#1: Instagram Reels Are More Important Than Ever
Instagram Reels are short videos that you can create and share on the app. They’re a great way to show your personality, creativity, and skills. Instagram is investing a lot in Reels, and they’re adding new features and tools to make them even better. If you want to reach more people and have more fun on Instagram, you should start making Reels today.
#2: Threads Might Not Last Long
Threads is a text-based app that lets you chat with your close friends on Instagram. It was launched in 2023, and it was very popular at first. But now, not many people are using it anymore. Threads might not survive in 2024, so don’t put too much effort into it. Instead, focus on other ways to connect with your audience, like Stories, DMs, or Live.
#3: AI Tools Are Taking Over
AI stands for artificial intelligence, and it means using computers to do things that humans can do, like creating content. In 2023, we saw some amazing examples of AI-generated content, like Meta’s AI personas. In 2024, we expect to see more of these tools, and they might change the way we create and consume content on Instagram. Be ready to experiment with AI, but don’t forget to be authentic and original.
#4: SEO Is Key to Getting Discovered
SEO stands for search engine optimization, and it means making your content easy to find on the internet. Instagram has a search feature that lets people find accounts, posts, and hashtags that they’re interested in. In 2023, Instagram improved its search feature, and it added a new For You feed that shows personalized recommendations. In 2024, we think that SEO will be even more important for getting discovered on Instagram. That means you should use relevant keywords, hashtags, and captions on your posts.
#5: Community Matters More Than Followers
Having a lot of followers on Instagram is nice, but it’s not enough. You also need to have a strong community of people who care about you and your content. In 2024, we think that community will matter more than followers, and that means you should focus on building relationships with your audience. You can do that by engaging with them, asking for feedback, sharing behind-the-scenes, and creating value for them.
#6: Link in Bio Tools Are Essential
One of the biggest challenges of Instagram is that you can only have one link in your bio. That means you have to choose wisely what you want to promote or share with your followers. Luckily, there are some tools that can help you with that. Link in bio tools let you create a landing page with multiple links that you can update anytime. In 2024, we think that link in bio tools will be essential for driving traffic and conversions from Instagram.
#7: Brand Partnerships Are More Creative
Brand partnerships are when you collaborate with another brand or business on Instagram. They can be a great way to grow your audience, increase your revenue, and create awesome content. In 2024, we think that brand partnerships will be more creative and diverse. You might see more cross-platform collaborations, co-branded products, or social impact campaigns. The key is to find partners that align with your values, goals, and niche.
#8: Photo Dumps Are Trending
Photo dumps are when you post a bunch of photos in one carousel post. They’re a way to show more of your life, personality, and style. Photo dumps are trending on Instagram, and they’re a fun and easy way to create content. In 2024, we think that photo dumps will reign supreme, and that means you should start taking more photos and sharing them with your followers.
#9: Live Streaming Is Back
Live streaming is when you broadcast video in real time on Instagram. It’s a way to interact with your audience, share your expertise, or entertain them. Live streaming was very popular in 2020, but it lost some steam in 2021 and 2022. In 2024, we think that live streaming will come back, and that means you should start going live more often. You can use live streaming to host Q&A sessions, interviews, tutorials, or events.
#10: Creator-inspired Content Is the New Norm
Creator-inspired content is when you create content that is inspired by other creators on Instagram. It’s a way to show your appreciation, admiration, or support for them. Creator-inspired content is the new norm on Instagram, and it’s a great way to join the conversation and get noticed. In 2024, we think that creator-inspired content will be even more popular, and that means you should start following and engaging with other creators in your niche.
#11: Foodie Content Is Delicious
Foodie content is when you create content that is about food. It can be anything from recipes, reviews, tips, or trends. Foodie content is delicious, and it’s a huge category on Instagram. In 2024, we think that foodie content will be even more mouth-watering, and that means you should start cooking and eating more. You can use foodie content to showcase your skills, tastes, or culture.
#12: UGC Creators Rise Up
UGC stands for user-generated content, and it means content that is created by your users, customers, or fans. UGC is a powerful way to showcase your brand, product, or service, and to build trust and loyalty with your audience. In 2024, we think that UGC creators will rise up, and that means you should start encouraging and rewarding your users to create content for you. You can do that by creating challenges, contests, or campaigns.
#13: Video Memes Are Hilarious
Video memes are when you create or edit videos that are funny, relatable, or sarcastic. They’re a way to express your humor, opinions, or emotions. Video memes are hilarious, and they’re a viral form of content on Instagram. In 2024, we think that video memes will be even more hilarious, and that means you should start making and sharing them with your followers.
#14: Boosted Content Is Effective
Boosted content is when you pay to promote your content on Instagram. It’s a way to reach more people, increase your engagement, or achieve your goals. Boosted content is effective, and it’s a smart way to grow your account. In 2024, we think that boosted content will be even more effective, and that means you should start investing in it. You can use boosted content to target your ideal audience, test your content, or optimize your results.
#15: Brand Personalities Are Charming
Brand personalities are when you create a unique voice, tone, and style for your brand on Instagram. They’re a way to stand out, connect, and communicate with your audience. Brand personalities are charming, and they’re a crucial part of your brand identity. In 2024, we think that brand personalities will be even more charming, and that means you should start developing and refining yours. You can use brand personalities to showcase your values, mission, or culture.
That’s it for our 15 Instagram marketing trends for 2024. I hope you found them useful and inspiring. Which ones are you most excited to try? Let me know in the comments!
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Hey there, it’s Martin Reeves. At Ledwise Media, we believe in making digital marketing effective, and also approachable. I’m all about crafting stories, strategizing success, and being a true ally in your digital journey.
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