Why it is important to track your Instagram hashtags and how to do it
Hashtags are a key element of any serious Instagram marketing strategy. These useful little things provide a great method for finding relevant information to share, thus giving you the secret for providing your audience an easy way to reach you.
No matter if you are an expert or brand new to Instagram marketing, there is one thing that is true: you must be able to track your hashtags. By using highly ranked hashtags, you will drive a lot of people to find your content. Get them talking about it, and you will get a win.
Below, you will found two online tools that will let you track your hashtags
RiteTag
An important tool for measuring demand in hashtags on Instagram (and also Twitter). Search for an industry hashtag (for example, #woodworking), see how trending it is, and compare it to other hashtags. It comes with a free trial, which is a little limited, but if you only need to track information on Instagram or Twitter, and you do not need any deeper analysis, it will do the job.
Brand24 — Social Media Monitoring Tool
On the other hand, if you need to keep track of how your hashtags are doing all over the Internet, and not only on Instagram or Twitter, you should check up Brand24. It is a social media monitoring tool, but also will let you track your brand reputation, your customer reviews, and competitors. Brand24 advanced analysis will also let you know social media reach, most active sites, which influencers are using your hashtags, amongst others. It is free for 14 days (no commitment).
Now that you got the tools, you can start testing and tracking your hashtag use in your Instagram strategy.
Free tip: Use up to ten hashtags per post. If you want to add more, just throw them on the first comment. 😉👍
By Martín Villafane, Digital Marketing Specialist
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